Allow myself to introduce … myself, as Austin Powers would say. I’m Rob Granatstein, the Senior Producer of canada.com. And this is the start of what we hope is something very special for canada.com. Once one of the country’s most popular websites, and the best URL in Canada, today we’re not as good as we should be.
While the dynamite has been ordered, not everything has to be blown up. I arrived in mid-January and have been delighted with what I found. We have some of Canada’s best writers: Christie Blatchford, Andrew Coyne, Stephen Maher, Michael Den Tandt, Bruce Arthur, Cam Cole, and Sheldon Alberts, just to name a few. There are also up-and-coming stars, like Reb Stevenson, we can’t wait to introduce to you. We have a team at Postmedia News bringing you great coverage of Canada from coast-to-coast, and a network of newspapers across Canada generating some of the best stories in the country. Plus, there is an incredible team of wildly talented editors in our Toronto (well, actually, the rocking ‘hood known to hipsters as Don Mills) and Ottawa offices. I’ll be introducing them to you via this blog over the next few months.
But we’ve been squandering all that talent on our site. It’s hard to peg down exactly just want canada.com is right now. That’s going to change.
It promises to be a bit of a wild ride, and we want you right there with us. As Coyne wrote in his first column back with our organization, “You do not do the reader a favour by writing something for him to read. He does you a favour by reading it.”
And our job should not be a one way street. We can’t just be telling you things, we want to discuss, debate, even kibitz with you. This site is going to turn into a conversation, and that starts now with this blog.
Changes have already started. In the past two weeks we have dumped our “rotater” from our home page, in favour of one top story.
We’ve also cancelled the auto-tweets our many Twitter accounts had been publishing. Interacting with Canadians can’t happen if we start that chat on social media with a tweet composed by a machine.
As we move forward, we hope you’ll join the discussion on how we can make canada.com a place where we can earn your loyalty, where you do us a favour by reading us and interacting with us and having fun with us.
Until the next post, Reb Stevenson always puts a smile on my face, so I thought I’d share this with you.